The new Gestione Sportiva building is the new gateway to the area dedicated to the Ferrari team in Maranello, Italy, which already includes the Fiorano test track and the logistics and engine testing buildings. The building, open to the public street, offers a façade representative of Ferrari through red, black and reflective metal. The sinuous shape recalls the strength, character and dynamism of the luxury car manufacturer’s models.
The program has imagined more functional spaces, including areas dedicated to relaxation, representation and communication functions. It is a programme that looks to the future, both in terms of image and the industrial organisation of a company.